StatSoft Solutions for the Marketing Industry

StatSoft Solutions for the Marketing Industry meet a wide range of the requirements for success in this diverse and exacting industry.  From customer insight to up-lift/net-lift analysis, StatSoft provides a range of solutions that will allow you to leverage the predictive power of STATISTICA.  Make your data work for you in areas of customer retention, price optimization, sentiment analysis and more.  If you are in the Marketing Industry, there is a StatSoft solution that will meet the full range of demands of any company in this industry.  The following specific solutions for the Marketing Industry are available.

Customer Insight

The STATISTICA Customer Insight Solution provides successes and savings through predictive modeling.  This is possible in all aspect of customer analytics, including but not limited to, customer profiles, opportunities for cross-selling and up-selling, optimal inventory and packaging, and effective marketing campaign strategies. This solution will improve decision making abilities throughout the organization for all customer analytic needs.

Customer Retention

The STATISTICA Customer Retention Solution provides the means to implement your marketing strategy through carefully targeted action tailored to your customers. It increases customer retention and revenue while lowering the cost of marketing campaigns and effectively identifies your most valuable customers as well as customers that have the highest risk of churning.

Market Basket Analysis

The STATISTICA Market Basket Analysis Solution allows you to analyze transactional databases which are often large and cumbersome. Extracting valuable information requires the right toolset. STATISTICA provides advanced analytic tools to explore market baskets and find actionable information. The rules uncovered with Sequence Association and Link Analysis can be deployed to new databases to show the probability of purchasing item x, given item y is in the shopping cart. 

Media Mix Optimization

The STATISTICA Media Mix Optimization Solution allows you to leverage social media responses which are available in many formats and aggregations: from the user count, number of views, friends, or “Likes” that can be available daily, hourly, or even by the minute, to time stamped customer reviews that may not be updated as frequently. Configuring and maintaining all data sources in STATISTICA Enterprise and numericizing text fields with STATISTICA Text Miner, combined with STATISTICA ETL (Extract, Transform, Load) functionality, helps to solve this challenging task in an efficient and automated way.

Price Optimization

The STATISTICA Price Optimization solution was designed to provide managers of all levels with optimized recommendations on prices, demand forecasts, price elasticity functions for their stock lines, and more. Optimization can be performed on user-selected levels of aggregation: region, store, commodity, or individual SKUs. The STATISTICA Price Optimization solution is an essential part of a company’s Revenue Management system that leverages historical data to support optimal, real-time decisions.

Propensity

The STATISTICA Propensity Solution for the Marketing Industry allows companies to anticipate customer loss to competitors (i.e., churn), and on the other hand, enables a company to intervene in hopes of increasing retention rates. All these profiles, purchase histories, best-next-action recommendations, and resolutions require large and potentially cumbersome transactional databases, so extracting valuable information requires the right toolset.  The STATISTICA Propensity Solution provides the right tool set for you to achieve these goals.

Revenue Optimization

The STATISTICA Revenue Optimization Solution supports the revenue optimization decision process through analysis of different scenarios, incorporating price elasticity curves, building demand forecasts, considering commodities, and using all relevant external indicators such as seasonality and special days, local economy health, consumer confidence, and, in some cases, even weather. The STATISTICA Revenue Optimization Solution automates the decision processes, utilizes all information available, and builds accurate predictions for the future.

Sentiment Analysis

The STATISTICA Sentiment Analysis Solution is a suite of state-of-the-art analysis tools which can easily present a multi-topic summary of customer sentiments on a single dashboard, allowing business users to create ad hoc reports or obtain details of any alarm in a timely fashion. Connecting to relevant data sources is easy, because STATISTICA’s sentiment analysis solution integrates directly with databases or live feeds, such as Twitter, etc. Our sentiment analysis solution can also help to provide numeric inputs for marketing campaigns and media mix optimization, customer response models, and more.

Telecommunications

The Telecommunications Solution for the Marketing Industry allows companies to better serve and retain customers using their data, as well as increase profits.  This is achieved through capabilities for Customer Relationship Management, Sentiment Analysis, Forecasting and Root Cause Analysis.  Telecommunications companies are utilizing these powerful data mining, text mining, and advanced analytics techniques using STATISTICA Data Miner which allows for uncovering interesting patterns and relationships that are used to set pricing, forecast demand, and improve customer relationships and loyalty.  Whether there is a need for predicting churn, customer segmentation, or social media analysis, the STATISTICA platform meets them all, with more accuracy and quality with a lower predictable cost.

Up-lift/Net-lift

The STATISTICA Up Lift/Net Lift Solution enables you to remove the negative effects of marketing campaigns as well as provide a remarkable return on investment.  Because of the ability to identify customers who do not respond well to marketing campaigns, these customers can be removed from any marketing efforts,removing the negative effects of marketing campaigns.  Finally, because Up Lift/Net Left marketing is only focused on incremental lift, or lift provided above and beyond existing customers, it provides a realistic and strong return on investment when used to target those customers who actually respond to a marketing campaign.

STATISTICA Solutions Provide:

  • Cutting-edge Predictive Analytics: STATISTICA provides a wide variety of basic to sophisticated algorithms to build models which provide the most lift and highest accuracy for fraud detection, prediction of outcomes and more.
  • Innovative Data Pre-processing Tools: STATISTICA provides a very comprehensive list of data management and data visualization tools.
  • Integrated Workflow: STATISTICA Decisioning platform provides a streamlined workflow for powerful, rules-based, predictive analytics where business rules and industry regulations are used in conjunction with advanced analytics to build the best models
  • Real-time Predictions: The STATISTICA Solution is optimized for performing real-time predictions.
  • Reporting: Aggregated summary reports and configurable dashboards provide valuable information both to management and for tracking key performance indicators related to each functional area.
  • Reason Codes: In addition to predictions and recommendations, the STATISTICA solution provides information about the reasons for the decision, both for the awareness of key personnel and for any relevant regulatory reasons.
  • Integration with Data Sources: The STATISTICA solution simplifies access to data from your company’s customer database, policy database, claims database, and third party data sources.
  • Enhanced Text Analytics: Advanced text miner tool leverages unstructured/textual data such as claim notes.
  • Easy to use Wizard approach to Data Mining: Data Miner Recipe guides through the steps of data mining and predictive analytic projects to clean the data and prepare it, build models and deploy.
  • Model, reporting, and general analytic templates and lifecycle management. The ability to impose version control and life cycle management for all analytic reporting, modeling, scoring, and other analytic processes translates into a well-managed and successful approach to analytics.
  • Open architecture and ease of integration. STATISTICA is built with modern software tools and compliant with modern software standards. That makes it theeasiest to integrate with existing IT assets, databases, LIMS systems, and data entry and gathering devices and tools, as well as existing reporting tools.
  • Powerful Statistical Tools: STATISTICA provides you with an arsenal of the most power statistical tools available.
  • Predictive and Data Mining tools: The most comprehensive selection of predictive modeling tools is available in STATISTICA Data Miner.
  • Reflexive models for real-time needs: Use Live Score® to process new issues as they occur, and update your models in turn-around times made possible only by STATISTICA’s integrated solutions.
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StatSoft, Inc
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(918) 749-1119
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