STATISTICA Blogs

Too often, advanced analytics are a hammer looking for a nail.  In the retail and consumer packaged goods (CPG) businesses, the situation is reversed: The data collected by retail and CPG operations calls for thought leading application of an advanced analytics solution set which can be deployed to address real business challenges. 

Daley Insight® and StatSoft® can provide leadership, tools and people to establish or augment your advanced analytics needs.  STATISTICA™ is the most fully featured and cost-effective advanced analytics toolset in existence today and Daley Insight has decades of leading edge experience in the retail and CPG advanced analytics arena.  “Advanced Analytics” includes datamining, predictive and descriptive engines, traditional statistical techniques, integrated visualization and reporting.  A sample of advanced analytics applications in retail and CPG includes:

Marketing Data Cost Reduction
• Target your data vendor purchases for direct marketing and modeling, based on leading edge analysis of customer segments
• Take control of your data acquisition needs and costs

Campaign Response Modeling
• Still wasting money addressing every customer on your list?  Go beyond standard database marketing techniques and start using sophisticated yet common sense approaches to find, reactivate, and trigger responses from your customers
• Achieve results you can prove without large scale testing

Customer Segmentation
• Develop customer segments that are both data-driven but also align well with your strategic and tactical business positioning and marketing messages

Event Prediction
• Plan and prepare for scheduled and ad-hoc events that affect consumer demand
• Develop an in-house capability to consistently and measurably improve your forecasts
• Use approaches to understand what’s realistic achievable predictive accuracy, and when you’re chasing the tail of the curve

Assortment Rebalancing for the Future
• Reset presentation stock and planograms to reflect sales and consumer trends, using leading practice data preparation and store clustering analysis
• Go beyond off-the-self packaged solutions and integrate your assortment rebalancing solution with your strategic, product, market and store-based forward looking objectives

Floor Space Optimization & Rightsizing
• Avoid one-size-fits-all store and space design methodology and implement consumer-driven store layouts powered by advanced analytics the next time you redesign or reallocate selling space

Published examples allude to the fact that the best retailers and CPG companies have been using similar techniques and advanced analytics applications for years and even decades.  StatSoft and Daley Insight can lead, augment or directly provide your business with the ability to achieve and more importantly, to surpass what’s been done by others.  We believe the future holds great promise when we team-up to combine effective proven analytics with innovative forward looking business strategies and implementation practices.

Contact us today and Leverage your Intelligence ™ to Uncover, Explain, and Predict© ways to leap ahead with Daley Insight and STATISTICA by StatSoft.